Have questions about branding?

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Got a burning question about branding or web design?

Wondering where to start (or if you should start at all because you’ve got too many questions)?

Take advantage of my years of experience with mistakes and wins… I’m sharing it all with you.

How to create a Brand Style Guide for your business

How to create a Brand Style Guide for your business

Does your business have a Brand Style Guide? This is the ONE thing that will keep your brand on track. Because your branding (which includes everything you put out in the world as your business) is the thing that provides consistency in how you present yourself. And...

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The whole branding process – with examples!

The whole branding process – with examples!

Ever wondered how the whole design process works when you engage someone to create your branding?   Because let's face it - a good designer can charge $1000 or more for a full branding package - so what do you get for all that money? So, I thought I'd break it...

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Facts on colour for branding your business

Facts on colour for branding your business

Colour is one of my most favourite things. I love its subtlety, I love its endless variation. I love how colours in different combinations can create a mood, and how just a tiny shift in one hue can shift that mood. How some colours bounce off each other, how some...

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How Branding Well Makes You Money

How Branding Well Makes You Money

Branding well makes you money. How? Isn't it just about making things prettier? If you've hung around me for more than two minutes, you'll know the answer to this is a resounding NO.   Excellence in branding is built on purpose, and understands its ideal audience...

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A healthy website is a well-maintained website

A healthy website is a well-maintained website

Remember back when your website was first built?   You loved it! It looked so beautiful! Everything felt so... shiny! But now, it's been a month or three (or five...) since you even looked at it...   Your website is NEVER "set and forget".   Just like...

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What IS a Brand Strategy?

What IS a Brand Strategy?

What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you're serving, knowing where you're going long-term, and projecting all of that in how you present yourself through your branding - ie. the visuals and the...

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How to write your About page

How to write your About page

Want to know how to write your About page?   The number one rule about your About page is - it's not about you.   Your About page is about your AUDIENCE. They want to know why you're right for them. So, make it easy for them to decide. There's a heap of...

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5 practical questions to ask when you rebrand

5 practical questions to ask when you rebrand

Is it time to rebrand your holistic business? There are myriad ways to go about things when you rebrand your business, and which elements change, how that happens, and in what order will ultimately come down to the reasons WHY you're rebranding in the first place (and...

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Should you change your business name when you rebrand?

Should you change your business name when you rebrand?

When you're already established, whether to change your business name or not when you rebrand is a big decision.   Once you've decided that rebranding is definitely a good move, there are a tonne of things to think about so that you can implement it all smoothly,...

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