Make your brand a standout – even when it seems there’s so much competition. When you’re in business, you need to get people to stop, and look at YOU. But how do you capture their attention?The answer is clear. You’ve got to...
Does your business have a Brand Style Guide? This is the ONE thing that will keep your brand on track. Because your branding (which includes everything you put out in the world as your business) is the thing that provides consistency in how you present yourself. And...
Ever wondered how the whole branding process works when you engage a designer? Because let’s face it – a good designer can charge $1000 or more for a full branding package – so what do you get for all that money? So, I thought I’d break...
Facts on colour Colour is one of my most favourite things. I love its subtlety, I love its endless variation. I love how colours in different combinations can create a mood, and how just a tiny shift in one hue can shift that mood. How some colours bounce off each...
Branding well makes you money. How? Isn’t it just about making things prettier? If you’ve hung around me for more than two minutes, you’ll know the answer to this is a resounding NO. Excellence in branding is built on purpose, and understands its...
What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you’re serving, knowing where you’re going long-term, and projecting all of that in how you present yourself through your branding – ie....
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