Branding well makes you money. How? Isn’t it just about making things prettier? If you’ve hung around me for more than two minutes, you’ll know the answer to this is a resounding NO. Excellence in branding is built on purpose, and understands...
What IS a Brand Strategy? What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you’re serving, knowing where you’re going long-term, and projecting all of that in how you present yourself through...
How to write your About page Want to know how to write your About page? The number one rule about your About page is – it’s not about you. Your About page is about your AUDIENCE. They want to know why you’re right for them. So, make it...
Should you change your business name when you rebrand? When you’re already established, whether to change your business name or not when you rebrand is a big decision. Once you’ve decided that rebranding is definitely a good move, there are a tonne...
7 questions to ask yourself before rebranding Before rebranding, there’s one or two things you need to consider – There are a ZILLION reasons why you might think about rebranding your business – but not all of them are good, or useful. Before you...
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