Does your business have a Brand Style Guide? This is the ONE thing that will keep your brand on track. Because your branding (which includes everything you put out in the world as your business) is the thing that provides consistency in how you present yourself. And...
Ever wondered how the whole design process works when you engage someone to create your branding? Because let’s face it – a good designer can charge $1000 or more for a full branding package – so what do you get for all that money? So, I...
Colour is one of my most favourite things. I love its subtlety, I love its endless variation. I love how colours in different combinations can create a mood, and how just a tiny shift in one hue can shift that mood. How some colours bounce off each other, how some...
Branding well makes you money. How? Isn’t it just about making things prettier? If you’ve hung around me for more than two minutes, you’ll know the answer to this is a resounding NO. Â Excellence in branding is built on purpose, and understands its...
What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you’re serving, knowing where you’re going long-term, and projecting all of that in how you present yourself through your branding – ie....
Want to know how to write your About page? The number one rule about your About page is – it’s not about you. Your About page is about your AUDIENCE. They want to know why you’re right for them. So, make it easy for them to decide....
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