What IS a Brand Strategy? What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you’re serving, knowing where you’re going long-term, and projecting all of that in how you present yourself through...
Want to know how to write your About page? The number one rule about your About page is – it’s not about you. Your About page is about your AUDIENCE. They want to know why you’re right for them. So, make it easy for them to decide....
When you’re already established, whether to change your business name or not when you rebrand is a big decision. Once you’ve decided that rebranding is definitely a good move, there are a tonne of things to think about so that you can implement it...
Before rebranding, there’s one or two things you need to consider – There are a ZILLION reasons why you might think about rebranding your business – but not all of them are good, or useful. Before you jump in the deep end and spend a substantial...
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