Branding well makes you money. How? Isn’t it just about making things prettier? If you’ve hung around me for more than two minutes, you’ll know the answer to this is a resounding NO. Excellence in branding is built on purpose, and understands...
What IS a Brand Strategy? What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you’re serving, knowing where you’re going long-term, and projecting all of that in how you present yourself through...
5 practical questions to ask when you rebrand There are myriad ways to go about things when you rebrand your business, and which elements change, how that happens, and in what order will ultimately come down to the reasons WHY you’re rebranding in the first...
Recent Comments