brand strategy, branding processes, good business practice, keys to excellence in branding, the design process, your audience
Make your brand a standout – even when it seems there’s so much competition. When you’re in business, you need to get people to stop, and look at YOU. But how do you capture their attention?The answer is clear. You’ve got to...
brand strategy, branding processes, good business practice, keys to excellence in branding, your audience
Does your business have a Brand Style Guide? This is the ONE thing that will keep your brand on track. Because your branding (which includes everything you put out in the world as your business) is the thing that provides consistency in how you present yourself. And...
brand strategy, branding processes, the design process
Ever wondered how the whole branding process works when you engage a designer? Because let’s face it – a good designer can charge $1000 or more for a full branding package – so what do you get for all that money? So, I thought I’d break...
brand strategy, branding processes, good business practice, keys to excellence in branding, the design process, your audience
Branding well makes you money. How? Isn’t it just about making things prettier? If you’ve hung around me for more than two minutes, you’ll know the answer to this is a resounding NO. Excellence in branding is built on purpose, and understands its...
branding processes, brand strategy, good business practice
What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you’re serving, knowing where you’re going long-term, and projecting all of that in how you present yourself through your branding – ie....
brand strategy, branding processes, good business practice, your audience
Want to know how to write your About page? The number one rule when you write your About page is – it’s not about you. Your About page is about your AUDIENCE. They want to know why you’re right for them. So, make it easy for them to...
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