Make your brand a standout – even when it seems there’s so much competition. You know you’re not the only photographer/naturopath/kinesiologist/healer/EFT coach/whatever who does what you do. So how do you get people to stop and look at YOU...
Does your business have a Brand Style Guide? This is the ONE thing that will keep your brand on track. Because your branding (which includes everything you put out in the world as your business) is the thing that provides consistency in how you present yourself. And...
Ever wondered how the whole branding process works when you engage a designer? Because let’s face it – a good designer can charge $1000 or more for a full branding package – so what do you get for all that money? So, I thought I’d break...
Branding well makes you money. How? Isn’t it just about making things prettier? If you’ve hung around me for more than two minutes, you’ll know the answer to this is a resounding NO. Excellence in branding is built on purpose, and understands its...
What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you’re serving, knowing where you’re going long-term, and projecting all of that in how you present yourself through your branding – ie....
Is it time to rebrand your holistic business? There are myriad ways to go about things when you rebrand your business, and which elements change, how that happens, and in what order will ultimately come down to the reasons WHY you’re rebranding in the first...
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