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Brandiwork - intuitive branding and web design
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How to create a Brand Style Guide for your business

How to create a Brand Style Guide for your business

brand strategy, branding processes, good business practice, keys to excellence in branding, your audience

Does your business have a Brand Style Guide? This is the ONE thing that will keep your brand on track. Because your branding (which includes everything you put out in the world as your business) is the thing that provides consistency in how you present yourself. And...
How Branding Well Makes You Money

How Branding Well Makes You Money

brand strategy, branding processes, good business practice, keys to excellence in branding, the design process, your audience

Branding well makes you money. How? Isn’t it just about making things prettier? If you’ve hung around me for more than two minutes, you’ll know the answer to this is a resounding NO.   Excellence in branding is built on purpose, and understands its...
A healthy website is a well-maintained website

A healthy website is a well-maintained website

good business practice, website tech

Remember back when your website was first built?   You loved it! It looked so beautiful! Everything felt so… shiny! But now, it’s been a month or three (or five…) since you even looked at it…   Your website is NEVER “set and...
What IS a Brand Strategy?

What IS a Brand Strategy?

brand strategy, branding processes, good business practice

What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you’re serving, knowing where you’re going long-term, and projecting all of that in how you present yourself through your branding – ie....
How to write your About page

How to write your About page

brand strategy, good business practice, your audience

Want to know how to write your About page?   The number one rule about your About page is – it’s not about you.   Your About page is about your AUDIENCE. They want to know why you’re right for them. So, make it easy for them to decide....
What should you look for in a Designer when you’re rebranding?

What should you look for in a Designer when you’re rebranding?

good business practice, the design process

What should you look for in a designer when you’re rebranding? Choosing a designer can be tricky. I do NOT recommend going into your favourite Facebook group of 10K+ people and sticking up a #helpanyday post. Because although you might get some genuinely good...

Recent Posts

  • How to create a Brand Style Guide for your business
  • The whole branding process – with examples!
  • Facts on colour for branding your business
  • How Branding Well Makes You Money
  • A healthy website is a well-maintained website

Recent Comments

  • Julie Gibbons on How to write your About page
  • Jane Lamason on How to write your About page
  • Julie Gibbons on Brand touchpoints are everywhere.
  • Michelle on Brand touchpoints are everywhere.

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