Branding well makes you money. How? Isn’t it just about making things prettier? If you’ve hung around me for more than two minutes, you’ll know the answer to this is a resounding NO. Excellence in branding is built on purpose, and understands...
A healthy website is a well-maintained website Remember back when your website was first built? You loved it! It looked so beautiful! Everything felt so… shiny! But now, it’s been a month or three (or five…) since you even looked at it… ...
What IS a Brand Strategy? What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you’re serving, knowing where you’re going long-term, and projecting all of that in how you present yourself through...
How to write your About page Want to know how to write your About page? The number one rule about your About page is – it’s not about you. Your About page is about your AUDIENCE. They want to know why you’re right for them. So, make it...
What should you look for in a Designer? What should you look for in a designer? Choosing a designer can be tricky. I do NOT recommend going into your favourite Facebook group of 10K+ people and sticking up a #helpanyday post. Because although you might get some...
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