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The Ultimate guide to making your brand a standout to attract your ideal clients and make sales

The Ultimate guide to making your brand a standout to attract your ideal clients and make sales

brand strategy, branding processes, good business practice, keys to excellence in branding, the design process, your audience

Make your brand a standout -even when  it seems there’s so much competition.   You know you’re not the only photographer/naturopath/kinesiologist/healer/EFT coach/whatever who does what you do. So how do you get people to stop and look at YOU in the...
How to create a Brand Style Guide for your business

How to create a Brand Style Guide for your business

brand strategy, branding processes, good business practice, keys to excellence in branding, your audience

Does your business have a Brand Style Guide? This is the ONE thing that will keep your brand on track. Because your branding (which includes everything you put out in the world as your business) is the thing that provides consistency in how you present yourself. And...
How Branding Well Makes You Money

How Branding Well Makes You Money

brand strategy, branding processes, good business practice, keys to excellence in branding, the design process, your audience

Branding well makes you money. How? Isn’t it just about making things prettier? If you’ve hung around me for more than two minutes, you’ll know the answer to this is a resounding NO.   Excellence in branding is built on purpose, and understands its...
A healthy website is a well-maintained website

A healthy website is a well-maintained website

website tech, good business practice

Remember back when your website was first built?   You loved it! It looked so beautiful! Everything felt so… shiny! But now, it’s been a month or three (or five…) since you even looked at it…   Your website is NEVER “set and...
What IS a Brand Strategy?

What IS a Brand Strategy?

branding processes, brand strategy, good business practice

What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you’re serving, knowing where you’re going long-term, and projecting all of that in how you present yourself through your branding – ie....
How to write your About page

How to write your About page

brand strategy, good business practice, your audience

Want to know how to write your About page?   The number one rule about your About page is – it’s not about you.   Your About page is about your AUDIENCE. They want to know why you’re right for them. So, make it easy for them to decide....
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Recent Posts

  • The Ultimate guide to making your brand a standout to attract your ideal clients and make sales
  • How to create a Brand Style Guide for your business
  • The whole branding process – with examples!
  • Facts on colour for branding your business
  • How Branding Well Makes You Money

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  • Julie Gibbons on How to write your About page
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Julie Gibbons || Brandiwork – 2016-
Brandiwork acknowledges the Wiradjuri Traditional Owners of the land on which we live and work — today and every day. We pay our respects to all elders — past, present and emerging.
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