ERA – Branding & Website Essentials for Creatives

BRANDING & WEBSITE ESSENTIALS FOR CREATIVES aka "How to get the right people to take notice of you"

Even when you're a creative and you know how to make things look good - it doesn't mean that everyone in the world will automagically notice you and flock to buy your work.
You still need strong marketing know-how and strategy to get your work in front of the right people and grow your practice into a business.

This workshop is an introduction to excellence in branding as a foundation of your marketing, so you attract the right audience to you - the ones that not only love your work, but are also happy to pay for it. The workshop covers how to choose the right brand elements for you, AND how to implement that branding well throughout all your marketing on social media, your website, and elsewhere. Branding well and using it consistently creates memorablity, and encourages your audience to take action with you (eg. sign up to a newsletter, go see your work, or purchase something from you).
We also cover a bit of what not to do too!

This 3-hour workshop includes choosing your brand elements, logo design, best practices in marketing, case studies, and question time.

If you have questions about your own branding and/or website, you're welcome to bring your laptop and show us what you have. Your questions will help everyone.

VENUE:
The Meeting Room,
Station Creative Workspace,
54 Johnston St,
Wagga Wagga.

Morning tea provided.

YOUR PRESENTER:
Dr. Julie Gibbons is busting with knowledge! She has more than 30 years experience in design, and around 15 years of teaching experience, from high school to university level. She's been running her own business providing branding and website services to creatives and the wellness industry for the past 7 yea