Branding well makes you money. How? Isn’t it just about making things prettier? If you’ve hung around me for more than two minutes, you’ll know the answer to this is a resounding NO. Â Excellence in branding is built on purpose, and understands its...
What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you’re serving, knowing where you’re going long-term, and projecting all of that in how you present yourself through your branding – ie....
Is it time to rebrand your holistic business? There are myriad ways to go about things when you rebrand your business, and which elements change, how that happens, and in what order will ultimately come down to the reasons WHY you’re rebranding in the first...
When you’re already established, whether to change your business name or not when you rebrand is a big decision. Once you’ve decided that rebranding is definitely a good move, there are a tonne of things to think about so that you can implement it...
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