Have questions about branding?
I’ve got answers
Wondering where to start with branding or website design (or if you should start at all because you’ve got too many questions)?
I’ve got you covered with these articles, written from my decades of experience.
(And if you still have more questions about branding, you can always book in for a chat.)
3 simple keys to planning a standout website
Planning a standout website takes a bit of time and thought, but needn't be hard. But certainly, creating a new site (or revamping an existing one) shouldn't happen by piecemeal. It's NOT a business card with extended information about your business - although, it...
The Ultimate guide to make your brand a standout to attract your ideal clients and make sales
Making your brand a standout can be hard. How do you get people to stop and look at you in the first place?
How to create the perfect Brand Style Guide for your business – include these 6 things
Does your business have a Brand Style Guide? This is the ONE thing that will keep your brand on track. Because your branding (which includes everything you put out in the world as your business) is the thing that provides consistency in how you present yourself. And...
The whole branding process from an expert designer – with examples!
Ever wondered how the whole branding process works when you engage a designer? Because let's face it - a good designer can charge $1000 or more for a full branding package - so what do you get for all that money? So, I thought I'd break it down, giving a REAL...
6 facts on colour to help your brand stand out and increase your memorability
Facts on colour Colour is one of my most favourite things. I love its subtlety, I love its endless variation. I love how colours in different combinations can create a mood, and how just a tiny shift in one hue can shift that mood. How some colours bounce off each...
11 reasons why Branding Well Makes You Money
Branding well makes you money. How? Isn't it just about making things prettier? If you've hung around me for more than two minutes, you'll know the answer to this is a resounding NO. Excellence in branding is built on purpose, and understands its ideal audience...
A healthy website is a well-maintained website
A healthy website is vital to your business. Remember back when your website was first built? You loved it! It looked so beautiful! Everything felt so... shiny! But now, it's been a month or three (or five...) since you even looked at it... Your website...
What IS a great Brand Strategy? Here’s 8 pillars of a great brand
What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you're serving, knowing where you're going long-term, and projecting all of that in how you present yourself through your branding - ie. the visuals and the...
How to write your About page so it woos your perfect patrons
Want to know how to write your About page? The number one rule when you write your About page is - it's not about you. Your About page is about your AUDIENCE. They want to know why you're right for them. So, make it easy for them to decide. There's a...
What should you look for in a Designer when you’re rebranding?
What should you look for in a designer when you're rebranding? Choosing a designer can be tricky. I do NOT recommend going into your favourite Facebook group of 10K+ people and sticking up a #helpanyday post. Because although you might get some genuinely good leads to...
5 practical questions to ask when you rebrand
Is it time to rebrand your holistic business? There are myriad ways to go about things when you rebrand your business, and which elements change, how that happens, and in what order will ultimately come down to the reasons WHY you're rebranding in the first place (and...
Should you change your business name when you rebrand?
When you're already established, whether to change your business name or not when you rebrand is a big decision. Once you've decided that rebranding is definitely a good move, there are a tonne of things to think about so that you can implement it all smoothly,...
7 questions to ask yourself before rebranding for optimum results
Before rebranding, there's one or two things you need to consider - There are a ZILLION reasons why you might think about rebranding your business - but not all of them are good, or useful. Before you jump in the deep end and spend a substantial amount of...
Brand touchpoints are everywhere. Here’s more than 20 impressive ways to help you stand out
Your brand touchpoints are everywhere. But what ARE touchpoints exactly? They're every interaction you have with your audience and your customers. SO THEY MATTER. A LOT. Because "if you're not branding yourself, then others are doing it for you."Which means that if...