When you’re already established, whether to change your business name or not when you rebrand is a big decision. Once you’ve decided that rebranding is definitely a good move, there are a tonne of things to think about so that you can implement it...
Before rebranding, there’s one or two things you need to consider – There are a ZILLION reasons why you might think about rebranding your business – but not all of them are good, or useful. Before you jump in the deep end and spend a...
Your brand touchpoints are everywhere. But what ARE touchpoints exactly? They’re every interaction you have with your audience and your customers. SO THEY MATTER. A LOT. Because “if you’re not branding yourself, then others are doing it for...
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