Make your brand a standout – even when it seems there’s so much competition. You know you’re not the only photographer/naturopath/kinesiologist/healer/EFT coach/whatever who does what you do. So how do you get people to stop and look at YOU...
Ever wondered how the whole branding process works when you engage a designer? Because let’s face it – a good designer can charge $1000 or more for a full branding package – so what do you get for all that money? So, I thought I’d break...
Facts on colour Colour is one of my most favourite things. I love its subtlety, I love its endless variation. I love how colours in different combinations can create a mood, and how just a tiny shift in one hue can shift that mood. How some colours bounce off each...
Branding well makes you money. How? Isn’t it just about making things prettier? If you’ve hung around me for more than two minutes, you’ll know the answer to this is a resounding NO. Excellence in branding is built on purpose, and understands its...
What should you look for in a designer when you’re rebranding? Choosing a designer can be tricky. I do NOT recommend going into your favourite Facebook group of 10K+ people and sticking up a #helpanyday post. Because although you might get some genuinely good...
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