Branding well makes you money. How? Isn’t it just about making things prettier? If you’ve hung around me for more than two minutes, you’ll know the answer to this is a resounding NO. Excellence in branding is built on purpose, and understands its...
A healthy website is vital to your business. Remember back when your website was first built? You loved it! It looked so beautiful! Everything felt so… shiny! But now, it’s been a month or three (or five…) since you even looked at it…...
What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you’re serving, knowing where you’re going long-term, and projecting all of that in how you present yourself through your branding – ie....
Want to know how to write your About page? The number one rule when you write your About page is – it’s not about you. Your About page is about your AUDIENCE. They want to know why you’re right for them. So, make it easy for them to...
What should you look for in a designer when you’re rebranding? Choosing a designer can be tricky. I do NOT recommend going into your favourite Facebook group of 10K+ people and sticking up a #helpanyday post. Because although you might get some genuinely good...
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