What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you’re serving, knowing where you’re going long-term, and projecting all of that in how you present yourself through your branding – ie....
Want to know how to write your About page? The number one rule about your About page is – it’s not about you. Your About page is about your AUDIENCE. They want to know why you’re right for them. So, make it easy for them to decide....
What should you look for in a designer when you’re rebranding? Choosing a designer can be tricky. I do NOT recommend going into your favourite Facebook group of 10K+ people and sticking up a #helpanyday post. Because although you might get some genuinely good...
Is it time to rebrand your holistic business? There are myriad ways to go about things when you rebrand your business, and which elements change, how that happens, and in what order will ultimately come down to the reasons WHY you’re rebranding in the first...
When you’re already established, whether to change your business name or not when you rebrand is a big decision. Once you’ve decided that rebranding is definitely a good move, there are a tonne of things to think about so that you can implement it...
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