What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you’re serving, knowing where you’re going long-term, and projecting all of that in how you present yourself through your branding – ie....
Before rebranding, there’s one or two things you need to consider – There are a ZILLION reasons why you might think about rebranding your business – but not all of them are good, or useful. Before you jump in the deep end and spend a substantial...
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