What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you’re serving, knowing where you’re going long-term, and projecting all of that in how you present yourself through your branding – ie....
Your brand touchpoints are everywhere. But what ARE touchpoints exactly? They’re every interaction you have with your audience and your customers. SO THEY MATTER. A LOT. Because “if you’re not branding yourself, then others are doing it for...
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