brand strategy, branding processes, good business practice, keys to excellence in branding, the design process, your audience
Branding well makes you money. How? Isn’t it just about making things prettier? If you’ve hung around me for more than two minutes, you’ll know the answer to this is a resounding NO. Excellence in branding is built on purpose, and understands its...
brand strategy, branding processes, good business practice
What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you’re serving, knowing where you’re going long-term, and projecting all of that in how you present yourself through your branding – ie....
good business practice, the design process
To choose a designer when you’re rebranding, you need to look for these things: When it’s time to choose a designer the process can be tricky, and overwhelming. I do NOT recommend going into your favourite Facebook group of 10K+ people and sticking up a...
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