Branding well makes you money. How? Isn’t it just about making things prettier? If you’ve hung around me for more than two minutes, you’ll know the answer to this is a resounding NO. Â Excellence in branding is built on purpose, and understands its...
What IS a Brand Strategy? Simply put, a Brand Strategy is built on understanding where your business is and who you’re serving, knowing where you’re going long-term, and projecting all of that in how you present yourself through your branding – ie....
What should you look for in a designer when you’re rebranding? Choosing a designer can be tricky. I do NOT recommend going into your favourite Facebook group of 10K+ people and sticking up a #helpanyday post. Because although you might get some genuinely good...
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